Users and target groups

current development of visitor frequency
analysis of braiGuide users
analysis of brainGuide experts

1. Current development of visitor frequency

Annual development of visitor frequency and page impressions:

Current number of visitors in December 2009*

Visitors - 179.269
Page impressions - 336.497

*All numbers confirmed by IVW

2. Analysis of brainGuide users

brainGuide user highlights of the current AGOF survey IV/2007:

- third highest percentage of academics of all German websites *

- very high income: 43 % of all users dispose of an income of more than € 3,000 per month (11th position of all websites)

Here you can find all information about brainGuide from the current AGOF survey:
Demographic data
Internet use
Home equipment
Leisure activities
Personality statements
E-commerce
Interest in products and services

More user data from the current Insights Survey - from 2007-06-19:

Type of the user's demand for information  
- professional 91 %
- personal 9 %
Professional status  
Self-employed 17,00%
Management (top and middle) 23,37%
Employed 37,34%
Student 13,04%
Other 9,25%
Company size  
Less than 11 employees 18,18%
10 to 100 employees 15,91%
100 to 1000 employees 29,54%
More than 1000 employees 29,72%
Don´t know 6,62%
Field of business  
Construction 2,59 %
Manufacturing 13,88 %
Electrical engineering 2,51 %
Commerce 4,94 %
Transport 1,73 %
Pharmaceutical, health care 6,04 %
Legal counseling 3,22 %
Economic / business consulting 11,92 %
Education, research 6,75 %
Culture, arts 1,10 %
Media, publishing, entertainment 3,45 %
Advertising 2,59 %
IT, multimedia, internet 5,65 %
Financial services 8,16 %
Public administration 3,61 %
Other 21,88 %
TOTAL 100,00 %

 

3. Analysis of brainGuide experts

Structure of the accepted experts*  
male 89 %
female 11 %
   
Academic degree 57 %
Ph.D. 41 %
Professor 19 %
   
Business 80 %
Research and education 20 %
Field of expertise  
Management 48 %
Law 23 %
IT 15 %
Tax 8 %
Finance 6 %
Average number per expert of  
Publications 2,7
Contributions to an event 1,9